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¯ By having the full creative reins of British Vogue (as its stellar creative director) Edward Enninful has been consequential in reshaping the brand in a form that represents these diverse, historical and contemporary times, injecting his background, beliefs and influence. The prominence, and broad sweep of his touch, cannot be de-emphaized, and should be nourished.
Imagery, and art, can be used to present an argument – shaping perception, opening a space for intellectual dialogue. Edward Enninful clearly has an appreciation of this, and currently wields this tool.
Theme and influence:
The background, and inspiration of Vogue’s February 2022 Cover comes from Jean-Paul Goude’s symbolic photograph of Grace Jones, in 1981.
Jean-Paul Goude mentioned at the time; that this was to introduce a new attitude, a new outlook. To be ambitious, to intimidate. “… a slap in the face to the entertainment of the day.”
Edward Enninful’s legendary work with models of ilk, notably, Naomi Campbell and Alek Wek in redefining beauty in the monolithic euro-dominated fashion industry, and the Vogue’s September 2020 Cover, featuring Adwoa Aboah and Marcus Rashford, et-al. indicates foresight, presents an opportunity and platform, for broad, open discourse.
The below provides an insight into Edward’s philosophy;
“It has always held true, even in the future-shaping world of fashion, that genuine change does not happen overnight. In an industry that is forever looking forward, where society’s evolutions are shaped and charted in styles both nuanced and grand-scale, it is not always the case that proclamation equals transformation.
…is not only about symbolism, nor even simple beauty standards. It is about the elevation of a continent. It is about economics, access, culture, perspective, difference and wonder.– Edward Enninful.
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